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Published on
Jul 27, 2015
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First glimpse at the new Armani’s “Sì Eau de Toilette” commercial

Actress Cate Blanchett is continuing her role as the face of the Giorgio Armani fragrance Sì with a new campaign set to launch in September.

Giorgio Armani has revealed behind-the-scenes images of the campaign, which will be out on September 13.

Filmed in Australia, the new campaign was helmed by the Iranian-American director Massy Tadjedin and is intended to depict a woman who is authentic, strong, passionate and accomplished.

Tom Munro is behind the print campaign. Sì, launched in 2013, is a modern chypre with a focus on blackcurrant.

Photos by Josh Prendeville

via Pursuitist and L’Officiel Paris

Gallery Links:

Other Work > Commercials > 2015 Sì Eau de Toilette Stills
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