Yesterday Cate Blanchett was in New York to launch the new SK-II Campaign, introduced by a short film.
Global Brand Ambassador, Cate Blanchett, launched the SK-II #ChangeDestiny campaign in New York City with the global premiere of the new short film, “#ChangeDestiny – Conversations with Cate Blanchett.” The film brings her personal experiences and Change Destiny story to life.
The SK-II #ChangeDestiny campaign is inspired by the brand’s commitment to empowering women with the promise of ageless skin and the confidence to shape their best destiny.
via SK-II





Other Works > Ads > 2003 – SK-II > 2015 SK-II #changedestiny Photoshoot