Armani Beauty launched their new Sì fragrance with Global Beauty Ambassador Cate Blanchett. Screen Australia released the conversation between Cate and Deborra-lee Furness as part of their “Our Cinema” campaign. Watch below.

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Sì Eau de Parfum Intense

It’s been 10 years since Cate Blanchett was made face of the Giorgio Armani fragrance, Sì. A new variant of the fragrance, Sì Eau de Parfum Intense, is now available on Armani stores. A new ad starring Cate Blanchett and other ambassadors will be released soon.

The first campaign ad for Sì which was launched in 2013.

The new contrasting and hyper-sensory fragrance is wrapped in an ambery structure. It’s a blend of the signature blackcurrant nectar empowered by a velvety floral heart and a sensual vanilla bouquet. Crafted with a unique glass making savoir-faire, the new jewel bottle is adorned by the golden Sì logo, embossed in the glass. It is a powerful statement to invite every woman to say Sì. The precious bottle is designed to last, refillable and recyclable.

Sì Eau de Parfum Intense campaign ad, lensed by Tom Munro.

Bringing this reimagined vision of Sì to life is the new Sì Eau de Parfum Intense campaign. Led by Cate Blanchett, the Academy Award-winning actress and Global Armani Beauty Ambassador, the film charts a series of powerful women declaring Sì. Amongst them are the rising American actress Sadie Sink; the Italian actress Matilde Gioli; and the Spanish model Eugenia Silva, all of whom embody the possibilities that come with saying Sì.

Screen Australia’s “Our Cinema” Campaign